SPOTIFY / APPLE MUSIC / BANDCAMP / YOUTUBE / TIDAL
Out Now Through Feral Media
“Making this album was about the desire for change, to explore and experiment,” says producer, composer and filmmaker, Marc Eiden. I wanted to start in one place and end in a whole other reality. I want this album to take people on a journey.”
Run God Run, Eiden’s latest album, is an epic adventure born of the sort of focus that can only arrive during a pandemic lockdown, some “gnarly health issues”, an obsession with Greek ultramarathon runner Yiannis Kouros, and a love of cinema.
It’s an album that rewards close attention, created from frequencies pulled from the visual spectrum and turned into warm tones, motorik drumming and propulsive melodies that can soundtrack a day.
Much of the album’s tension is built through the careful use of looped sounds. Eiden creates beats and samples, plays synthesisers, and composes the arrangements. It’s a style of making music that feels instantly nostalgic, even if the sounds feel futuris- tic.
“My method often involves recording long sessions, exploring sounds and playing with beats and discovering loops within it,” he says. “I really gravitate towards music that has subtle changes, where there’s a sense of building tension, holding and refusing to move forward until it breaks. Music is really filmic for me, and songs like that are like scenes - they take you on a journey - there’s me at the start, and then by the end I’ve had all these new experiences, and I’m different as a result. That dynamic is really exciting to me.”
Deep and existential, joyful and dynamic, there is never any sense of relying on pro- duction techniques to mask deficiencies in musical ability or imagination. The album is at once reminiscent of the golden age of late 90s dance music, and filled with a sense of the future, and moves with a confidence few modern artists can muster.